Rooting for you.
Our Story
Rootfor Group started with one belief: creators deserve better.
Better representation. Better communication. Better strategy.
We’ve seen what happens when agencies grow too fast, talented creators get templated pitches, brand misalignment becomes the norm, and communication breaks down. After five years inside one of the fastest-scaling creator agencies, we knew there had to be a better way.
Rootfor is independent, selective, and hands-on.
We don't sign everyone. We don't send templated pitches. We go deep on vision, voice, and values. We build partnerships that not only create attention but convert.
We're here to root for our creators in the long run, and to help brands find collaborators who actually connect.
This is talent management, done personally.
SERVICES
You just be the creative genius.
Brand Outreach
We send hundreds of personalized pitches each month, not just to any brand, but the ones you actually care about collaborating with. Thoughtfully tailored. Strategically timed.
Weekly check-ins to stay ahead of the curve. We brainstorm content, identify trends, storyboard bug ideas, and make sure you're always on a brand's radar, not just the feed.
Content Strategy
Accounts Payable
We handle the boring (but important) stuff, invoicing, follow-ups, and making sure your payments come through on time. No more chasing.
PR/Merchandising
Need PR mailers, merch drops, or gifted products? We handle all incoming requests and help you land the ones you actually want.
Events
From NYC to Dubai, we help you discover and attend events that make sense for your niche whether that's brand pop-ups, panels, or red carpets.
Business Growth Ideas
Thinking bigger? Whether it's launching merch, exploring affiliate reveunue, publishing a book or pitching a TV concept, we help you vet the right next steps and bring them to life.
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